Cycling tourism market seen hitting $190 billion by 2030

By AI, Created 2:23 PM UTC, June 03, 2026, /AGP/ – The Business Research Company says the cycling tourism market is on track to grow from $125.53 billion in 2025 to $190.04 billion by 2030, powered by eco-friendly travel, e-bikes and better cycling infrastructure. Europe leads today, while Asia-Pacific is expected to be the fastest-growing region.

Why it matters: - Cycling tourism is moving from a niche travel segment to a larger part of the global tourism economy. - The forecast points to rising demand for low-carbon, active travel as consumers favor sustainability and outdoor recreation. - The market outlook also signals opportunities for tour operators, destination planners and infrastructure providers.

What happened: - The Business Research Company released a market report on cycling tourism on June 3, 2026. - The report says the market will rise from $125.53 billion in 2025 to $136.58 billion in 2026. - The report projects the market will reach $190.04 billion by 2030, implying an 8.6% CAGR from 2026 to 2030. - The release is available as a free sample report. - The full cycling tourism market report is also available online.

The details: - The report says 2026 growth is being driven by adventure and eco-tourism, stronger health and fitness awareness, better cycling infrastructure in tourist areas, more outdoor recreational travel and organized cycling tour operators. - The report expects future growth to be supported by sustainable tourism demand, higher cycling infrastructure investment, broader e-bike adoption among tourists, digital booking platforms for niche travel and government support for low-carbon travel. - The report identifies e-bike tourism, self-guided cycling tours, cycling-friendly amenities, digital route planning tools and environmentally responsible travel experiences as key trends. - Cycling tourism is defined as travel in which bicycles are the primary mode of transport for recreation or leisure. - The format ranges from long-distance bike tours to shorter urban or rural trips. - The report says cycling tourism overlaps with eco-tourism, outdoor adventure and cultural exploration. - The report says Europe held the largest market share in 2025. - The report says Asia-Pacific will be the fastest-growing region during the forecast period. - The report also includes South East Asia, Western Europe, Eastern Europe, North America, South America, the Middle East and Africa in its regional analysis. - The 2026 report package adds market attractiveness scoring, TAM analysis, company scoring matrix graphics and tables, Excel forecasting dashboards, market hotspots infographics, and updated graphics and tables.

Between the lines: - Cycling tourism is benefiting from a broader travel shift toward lower-emission experiences that also fit wellness and adventure trends. - Europe’s lead suggests mature cycling networks still matter, while Asia-Pacific’s growth outlook points to infrastructure catch-up and rising consumer interest. - The emphasis on e-bikes and digital tools suggests the market is becoming easier to access for casual travelers, not just experienced cyclists.

What’s next: - The report points to continued growth through 2030 if tourism operators, governments and destinations keep investing in bike-friendly infrastructure and services. - Adoption of e-bikes and self-guided products may widen the market beyond traditional cycling enthusiasts. - More destination marketing is likely to center on sustainability, active travel and low-carbon tourism options.

The bottom line: - Cycling tourism is forecast to keep growing quickly, with sustainability and infrastructure investment shaping the next phase of expansion.