Tourism Numbers: Malta logged 409,403 inbound visitors in April (+16.6%), with 2.1m guest nights and €335m spend, while Gozo/Comino took 55.5% of arrivals. Korea Tourism Push: South Korea hit record K-content exports of $14.9bn in 2025 alongside 18.9m overseas tourists; the Korea Tourism Organization also named Indian actor Priyanka Mohan an honorary tourism ambassador. Inbound Growth Strategy: Trip.com’s report says China’s inbound market is in a “strategic window” as visa-free coverage nears 80 countries and foreign arrivals topped 35m in 2025 (+30%). Destination Branding & Tech: The WTCF’s Beijing summit drew 800+ delegates to discuss “Smart Tourism,” with AI and big data front and center. Travel Disruption Watch: Spain’s EES passport checks are again causing queues and missed flights, raising summer concerns. Air Connectivity: Icelandair’s “worst photographer” casting call is driving buzz, while Himalaya Airlines launched Kathmandu–Shenzhen direct flights. Local Pressure on Tourism: Canary Islands residents say housing is the top problem and back limiting tourism growth as apartment stays fell nearly 12% in April. Industry Moves: Rosewood Abu Dhabi and Les Roches partner to build UAE hospitality talent pipelines. Policy/Trade: Qatar and Uzbekistan chambers met to activate a joint business council and explore halal and investment cooperation.